A Report On Cyber Security Breaches - 1596 Words

Cyber security breaches have shown a spike in 2015, with large-scale compromises on companies like Target, Sony and Home Depot. There is a strong demand to deploy more robust cyber security tools to prevent future attacks. FireEye, a cyber-security firm, has started to fill the void and is reaping the rewards. Company Overview FireEye is an industry leader in total security threat protection. The organization has a unique set of security products which enable organizations to protect their online assets from attacks in real time. FireEye is known for its strong research and incident response teams that help organizations mitigate the impact of significant security breaches (FireEye, 2014). FireEye’s products range from a standalone†¦show more content†¦This brief will examine FireEye’s position as it relates to Michael Porter’s Five Forces of competition; Threat of New Entrants, Threat of Substitutes, Bargaining Power of Suppliers/Customers, and Rivalry among Existing Competitors. Threats of New Entrants There are a variety of barriers that an organization may face when entering into a particular market space. In the case of FireEye, the barriers they faced in the cyber security domain were incumbents in the market, like customers exhibiting cost sensitivity in switching from their existing service. The majority of the customer’s in the cyber security industry has multiple cyber related business like antivirus, providing network hardware, providing security services, performing audits and assessments and risk advisory services. Company’s like Palo Alto and McAfee are entering into malware analysis with very less or no profit margin set to attract more customers. This affects the quality of the product and poses a critical challenge for FireEye. FireEye, unlike its competition, does not have easy access to distribution channels distribution partners. Proper distribution channel is a matter of concern when expanding the sales to countries other than US. The growing number of cyber security threats has brought about a proliferation of businesses offering various forms of network protection solutions. This may

Interpersonal Communication On A Daily Base - 983 Words

Society sees interpersonal communication on a daily base. The question might be what is interpersonal communication, is there conflict, and where we experience it. Communication skills are developed to enhance or improve with the increased knowledge and practice. Today’s world with various forms of communication is ideal to have a superb interpersonal skill. Tough Interpersonal communication is an exchange of information between two or more people. Furthermore, the uncertainty theory comes from the sociopsychological perspective. It addresses the basic process of how we gain knowledge about other people. According to the theory people have difficulty with uncertainty, they want to be able to predict behavior and therefore they are†¦show more content†¦This theory is according to (Homans, George C. (1958). Social Behavior as Exchange. ). Also the theory state that â€Å"human interaction is like an economic transaction, in that you may seek to maximize rewards and minimize costs. You will reveal information about yourself when the cost-rewards ratio is acceptable to you.† An exemplary example would be a boy gives information to the girl he’s interested in, so that in a way they can bond. For example, in movies when a man is telling the activities he’s interested in to in exchange receive to know the same ans wer from the girl to her referring to what activities she’s interested in. Individuals desire a sense of assurance and predictability in the interpersonal relationships they are a part of, similar to the example of the boy and girl exchanging the activities they’re interested in. However, they also desire to have a variety in their interactions that come from having spontaneity and mystery within their relationships as well. Much research has shown that relationships which become bland and, monotonous are not desirable. In close interpersonal relationships, individuals may often feel a pressure to reveal personal information as of a relationship with a loved one, for example a girlfriend or boyfriend, and or husband or wife. Although it can cause the inverse effect, for example the tension may also spawn a natural desire to keep an amount of

Some Social Factors like Engagement in Smoking Habits and Physical

Question: Discuss About Some Social Factors Like Engagement In Smoking Habits And Physical? Answer: Introducation: In the first article by Han et al., 2015, the effects of socioeconomic factors on lifestyle, especially the development of obesity. The variation in the environment, basically the social and economic factors determine the amount and composition of the food that a specified population eats. This, therefore, has got effects to their likelihood of developing obesity of becoming overweight. In this article, the author determined the relationship between the social and economic factors versus waist circumference and basal metabolic rate in young men. The study supports the fact that some social and economic lifestyles predispose men to the high basal metabolic rate linked to obesity. Moreover, some social factors like engagement in smoking habits and low physical exercises determine the fat distribution all over their bodies in young men. As Linke et al., 2016 argues, there is a positive correlation between social habits like smoking and development of obesity. This is a clear indication that in low socioeconomic status, the diet composition is not paid much attention because people cannot afford a balanced diet. In the end, they consume sugary, fatty and carbohydrate filed foods which increase their body metabolic index at early ages. The socioeconomic status of people may exist in an inverse manner, whereby obesity was high in rich men and uneducated women. This is because the rich men are too busy to take a balanced diet and may opt for fast foods and less physical activity, while uneducated women have no knowledge of nutrient composition in a diet. In the second article by Sacks et al., 2015, the role of advertisements in the popularity of unhealthy foods in the market is. The author indicates that most of the unhealthy foods non-communicable in the market is not healthy and can cause risks of obesity development. The popularity of such foods is due to the advertisements which are made in the public domain, indicating their increased popularity. In other cases, these advertisements offer promotions and discounted prices, a strategy which attracts most consumers. The popularity of these foods is because they sell very fast and are easy to prepare, hence the providers make huge profits. However, the media is blamed for the nature of their advertisements which increases the popularity of these foods. The government is thus tasked with regulating the nature of the advertisement content. I believe that it's true that most companies do not adhere to the advertisement policies in respective countries. As a result, the popularity of so me of these foods which are termed as junk foods' are linked to non communicable diseases like obesity among children. The government is thus tasked with ensuring that the advertisement of such foods among the children is regulated. This will help in curbing of these diseases early enough to prevent the government expenditure on treatment and management of these diseases later in life. In the third article, by Lobstein et al., 2015, the issues discussed are the seriousness of adolescent and childhood obesity globally. The facts presented indicate that in the USA the childhood obesity has increased within a short time. A similar case is reported for the low-income countries where under nutrition is very high. In this case, I believe that the economic status does not play a major role in childhood and adolescent obesity development. As a result, it is likely that nutrition composition and the state of physical activity plays a major role in the prevalence of obesity. Therefore any efforts made to counter the development of obesity should target to encourage the consumption of balanced diet, avoid junk foods and engagement in physical activities. The governments globally are also tasked with regulating the marketing and distribution of some nutrient poor foods like fast foods and breast substitute among others. As Mura et al., 2015 advocates for physical activities to be adopted in schools so as to counter the possible development of obesity and other lifestyle diseases. In my view, I would recommend that feeding programs be introduced in schools so that the nutritional quality of the food consumed by children and adolescents can be controlled from a single point. In the fourth article by Tyrrell, J., et al., 2016, the interplay of various socioeconomic factors and height and body mass index which in turn may predispose person to obesity is discussed. The socioeconomic contribution of body mass index and height of an individual is determined using the Mendelian randomization method. Thus the body mass index and height have a critical function in predicting the social and economic position of a person. For instance, the author reported that the body mass index predicts deprivation and income for women, while the height determines the job class, education, and income in men. However, I disagree with this argument because there is some heights and body mass index which have an inverse effect on the socioeconomic factors. It is possible to find tall women who have a high income while men who are rich or poor can be tall or short and have either a high or low body mass index. References Han, T. S., et al., 2015, Associations of obesity with socioeconomic and lifestyle factors in middle-aged and elderly men: European Male Aging Study (EMAS). European journal of endocrinology, 172(1), 59-67. Sacks, G., et al., 2015, Comparison of food industry policies and commitments on marketing tochildren and product (re) formulation in Australia, New Zealand and Fiji.Critical Public Health, 25(3), 299-319. Tyrrell, J., et al., 2016, Height, body mass index, and socioeconomic status: mendelian randomisation study in UK Biobank. bmj, 352, i582. Lobstein, T., et al., 2015, Child and adolescent obesity: part of a bigger picture. The Lancet, 385(9986), 2510-2520. Mura, G., et al., 2015, Physical activity interventions in schools for improving lifestyle in European countries.Clinical Practice Epidemiology in Mental Health, 11(1). Linke, S.E., Strong, D.R., Myers, M.G., Edland, S.D., Hofstetter, C.R. and Al-Delaimy, W.K., 2016. The relationships among physical activity, sedentary behaviour, obesity and quitting behaviours within a cohort of smokers in California. Public Health, 141, pp.232-240.

Western Expansion Of The U.S. Essay Thesis Example For Students

Western Expansion Of The U.S. Essay Thesis International borders have always been centers of conflict, and the U.S.-Mexican border is no exception. With the European colonizing the New World, it was a matter of time before the powers collided. The Spanish settled what is today Mexico, while the English settled what is to day the United States. When the two colonial powers did meet what is today the United States Southwest, it was not England and Spain. Rather the two powers were the United States and Mexico. Both Counties had broken off from their mother countries. The conflict that erupted between the two countries where a direct result of different nation policies. The United States had a policy of westward expansion, while Mexico had a policy of self protection. The Americans never had a written policy of expansion. What they had was the idea of Manifest Destiny. Manifest Destiny was the belief that the United States had the right to expand westward to the Pacific ocean. On the other hand, Mexico was a new country wanting to protect itself from outsidepowers. Evidence of U.S. expansion is seen with the independence of Texas from Mexico. The strongest evidence of U.S. expansion goals is with the Mexican-American War. From the beginning, the war was conceived as an opportunity for land expansion. Mexico feared the United States expansion goals. We will write a custom essay on Western Expansion Of The U.S. Thesis specifically for you for only $16.38 $13.9/page Order now During the 16th century, the Spanish began to settle the region. The Spanish had all ready conquered and settled Central Mexico. Now they wanted to expand their land holdings north. The first expedition into the region, that is today the United States Southwest, was with Corando. Corando reported a region rich in resources, soon after people started to settle the region. The driving force behind the settlement was silver in the region. The Spanish settled the region through three major corridors; central, western and eastern. The first settlements were mainly through the central corridor. The Spanish went thorough what is now the modern Mexican state of Chihuahua into the U.S. state of New Mexico. Eventually the Spanish established the city of Santa Fe in 1689. The eastern corridor was through modern day Texas and led to the establishment of San Antonio. The eastern expansion was caused by the French expansion into modern day Louisiana. The Spanish crown wanted a buffer between the F rench in Louisiana and centralMexico. The last corridor of expansion was in the west, through the sea, which led to the establishment of San Diego in 1769 and Los Angles in 1781. The Spanish were not the only European power to colonize the new world; French, English and the Dutch also settled North and South America. The Spanish and the French settled what is present day U.S.-Mexico border region. The French settled modern day U.S. midwest, while the Spanish settled present day Mexico and U.S. southwest. As time went on, European influence in the region diminished.. The French sold there claims to the United States, in 1803 with the Louisiana Purchase. Mexico gained independence from Spain in 1821. Once the United States bought the Louisiana Purchase, western expansion began. This set the stage for major conflict in the region. The United States gained independence from England in 1775. After 1775, the Americans started to expand west. By the time Mexico gained independence, the Uni ted States had reached the Mexican frontier. Mexico needed to protect its northern borders. To protect the border region, Mexico needed to populate the area. Mexico continued the policy started by Spain of allowing Americans to settle Texas. The Americans had to follow Mexican law, religion and customs. The settlement of Texas played into the United States expansion plans. .u018d64fb886031862a2c0d0a37f722af , .u018d64fb886031862a2c0d0a37f722af .postImageUrl , .u018d64fb886031862a2c0d0a37f722af .centered-text-area { min-height: 80px; position: relative; } .u018d64fb886031862a2c0d0a37f722af , .u018d64fb886031862a2c0d0a37f722af:hover , .u018d64fb886031862a2c0d0a37f722af:visited , .u018d64fb886031862a2c0d0a37f722af:active { border:0!important; } .u018d64fb886031862a2c0d0a37f722af .clearfix:after { content: ""; display: table; clear: both; } .u018d64fb886031862a2c0d0a37f722af { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u018d64fb886031862a2c0d0a37f722af:active , .u018d64fb886031862a2c0d0a37f722af:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u018d64fb886031862a2c0d0a37f722af .centered-text-area { width: 100%; position: relative ; } .u018d64fb886031862a2c0d0a37f722af .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u018d64fb886031862a2c0d0a37f722af .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u018d64fb886031862a2c0d0a37f722af .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u018d64fb886031862a2c0d0a37f722af:hover .ctaButton { background-color: #34495E!important; } .u018d64fb886031862a2c0d0a37f722af .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u018d64fb886031862a2c0d0a37f722af .u018d64fb886031862a2c0d0a37f722af-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u018d64fb886031862a2c0d0a37f722af:after { content: ""; display: block; clear: both; } READ: Gender Inequality Theories of Patriarchy EssayEventually Mexico City closed Texas from more Americans from entering. This angered the Americans wanting to enter and Americans already living in Texas. Texas revolted from Mexico in 1833. Mexicans did live in Texas, and fought for the independence of Texas. The majority of Texans were Americans and fought for their independence. After the war the Americans intentionally or non-intentionally forced most Mexicans out of Texas. The ones that stayed faced racial tensions that continue to today. After gaining independence from Mexico, Texas wanted to join the United States immediately. The U.S. Congress voted against Texas from j oining the Union. Congress was worried that annexation of Texas would anger Mexico. Mexico had never officially recognized Texas as independent. Congress was concerned that annexation would start a war with Mexico. Mexicos repose to American annexation was not the only factor in deciding against annexation. If Texas was to become a state, it would be a slave state. At the time, the United States an even balance between slave and non-slave states. Texas entering the Union would disrupt the balance, giving slave states an advantage in the U.S. House and Senate. Since the United States was not ready to annex Texas, Texas declared itself a sovereign country. In 1837 President Andrew Jackson formally recognized Texas a country. Texas wanted to be part of the United States. It needed the protection of the Untied States. President Tyler could not get the 2/3 majority needed to admit Texas. Instead, he changed the law to require only a simple majority. It was not until 1845 and two Presiden ts later that Texas was annexed into the United States. Mexico protested the admission of Texas into the United States. The United States saw Mexicos protest as a excuse to spend troops into Texas. The annexation of Texas was a represented the United States expansion goals. The United States wanted to settle in Texas, but Mexico owned the land. That did not matter to the United States, they settled in the region regardless. The Americans that settled the region agreed to Mexican law and customs, but still considered themselves Americans. After the annexation of Texas, Texas also wanted to expand. Texas claimed that New Mexico and California were part of Texas. The boundary with Mexico was also disputed. The United States claimed that the Texas border was at the Rio Grande. Mexico disagreed, Mexico stated the border was at Nueces River. The United States did try to settle matters diplomatically. The United States sent inexperienced diplomat John Slidell. Slidell tried to buy area known as the U.S. Southwest. Slidell, being an inexperienced diplomat, was rejected. Not only was he not successful in buying the land, he aroused Mexican fears. This set the stage for the Mexican-Ameri can War. The United States also had no written policy of expansion, but the government quietly supported it. The United States has always had troops the region, even though they held no land in the region The United States kept ships off the coast of California. In 1842 the U.S. commander in the region, Commodore Thomas Jones, attacked and took the city of Monterrey in California. He falsely believed that Texas and Mexico were at war. Once he realized his mistake he withdrew his forces and apologized to the Mexican government for his action and claimed that he did not act with orders from the U.S. government. Although Jones claimed that he did not act with orders from the U.S. government, clearly the government did not stop the practice. Anotherexample of the United States expansion goals was the Mexican-American War. This is the first time America has fought a war with land expansion as its main goal. The war started on April 25 1846 with the attack from Mexican troops and the counter attack from General Taylor of the U.S. Army. Taylor sent a message to President Polk that hostilities have started. President Polk, with a pre-drafted declaration of war, asked Congress to declare war against Mexico. President Polk knew that Mexico would lose the war and would gain new lands in the end. The Mexican-American war lasted two years, and ended with the signing of the Treaty of Guadeloupe on February 2 1848. The United States had succeeded in winning the war. With the Treaty of Guadeloupe the United States had succeeded in completing its Manifest Destiny. The Treaty itself represented the United States expansion goals. The United States wanted to settle on were the international border was to be. Mexico wanted the border to north of the Rio Grande river, but finally decided upon the middle of the Rio Gran de river. Mexico having been bankrupt from the war, agreed to take the 15 million as payment for the vast land. In addition, the United States agreed to pay off all Mexican debts owed to the United States. This amount was small in comparison to what the United States gained in territory. The United States took advantage of a weak country of obtained its expansiongoals. .uce97479577a59040112f3df2d9d211be , .uce97479577a59040112f3df2d9d211be .postImageUrl , .uce97479577a59040112f3df2d9d211be .centered-text-area { min-height: 80px; position: relative; } .uce97479577a59040112f3df2d9d211be , .uce97479577a59040112f3df2d9d211be:hover , .uce97479577a59040112f3df2d9d211be:visited , .uce97479577a59040112f3df2d9d211be:active { border:0!important; } .uce97479577a59040112f3df2d9d211be .clearfix:after { content: ""; display: table; clear: both; } .uce97479577a59040112f3df2d9d211be { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uce97479577a59040112f3df2d9d211be:active , .uce97479577a59040112f3df2d9d211be:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uce97479577a59040112f3df2d9d211be .centered-text-area { width: 100%; position: relative ; } .uce97479577a59040112f3df2d9d211be .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uce97479577a59040112f3df2d9d211be .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uce97479577a59040112f3df2d9d211be .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uce97479577a59040112f3df2d9d211be:hover .ctaButton { background-color: #34495E!important; } .uce97479577a59040112f3df2d9d211be .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uce97479577a59040112f3df2d9d211be .uce97479577a59040112f3df2d9d211be-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uce97479577a59040112f3df2d9d211be:after { content: ""; display: block; clear: both; } READ: Abnormal Psychology Problem: Excessive Use Of Marijuana And Alcohol EssayAnother example of the United States taking advantage of Mexico is the Gasden Purchase. The Gasden Purchase was ratified in 1854 for the selling price of 10 million. Mexico was going through rough economical time and desperately needed the money. The United States seeing an opportunity to build a railroad through the region brought the land at a cheap price. The selling of the Gasden Purchase was the down fall of President Santa Ana, and led to his replacement. The conflicts along the border region were a direct result of U.S. expansion policies and Mexican fear for the United States. The Americans saw Manifest Destiny, westward expansion, as there God given right. The United States proved often that it supported policy of expansion. With the Mexican-American war, the United States completed its Manifest Destiny. The United States completed Manifest Destiny at the cost of the Mexican government and its people. BibliographyAmerican History by James Smith: the american history publishing company copyright 1891http://www.encarta.comAmerican History