A Report On Cyber Security Breaches - 1596 Words

Cyber security breaches have shown a spike in 2015, with large-scale compromises on companies like Target, Sony and Home Depot. There is a strong demand to deploy more robust cyber security tools to prevent future attacks. FireEye, a cyber-security firm, has started to fill the void and is reaping the rewards. Company Overview FireEye is an industry leader in total security threat protection. The organization has a unique set of security products which enable organizations to protect their online assets from attacks in real time. FireEye is known for its strong research and incident response teams that help organizations mitigate the impact of significant security breaches (FireEye, 2014). FireEye’s products range from a standalone†¦show more content†¦This brief will examine FireEye’s position as it relates to Michael Porter’s Five Forces of competition; Threat of New Entrants, Threat of Substitutes, Bargaining Power of Suppliers/Customers, and Rivalry among Existing Competitors. Threats of New Entrants There are a variety of barriers that an organization may face when entering into a particular market space. In the case of FireEye, the barriers they faced in the cyber security domain were incumbents in the market, like customers exhibiting cost sensitivity in switching from their existing service. The majority of the customer’s in the cyber security industry has multiple cyber related business like antivirus, providing network hardware, providing security services, performing audits and assessments and risk advisory services. Company’s like Palo Alto and McAfee are entering into malware analysis with very less or no profit margin set to attract more customers. This affects the quality of the product and poses a critical challenge for FireEye. FireEye, unlike its competition, does not have easy access to distribution channels distribution partners. Proper distribution channel is a matter of concern when expanding the sales to countries other than US. The growing number of cyber security threats has brought about a proliferation of businesses offering various forms of network protection solutions. This may

Interpersonal Communication On A Daily Base - 983 Words

Society sees interpersonal communication on a daily base. The question might be what is interpersonal communication, is there conflict, and where we experience it. Communication skills are developed to enhance or improve with the increased knowledge and practice. Today’s world with various forms of communication is ideal to have a superb interpersonal skill. Tough Interpersonal communication is an exchange of information between two or more people. Furthermore, the uncertainty theory comes from the sociopsychological perspective. It addresses the basic process of how we gain knowledge about other people. According to the theory people have difficulty with uncertainty, they want to be able to predict behavior and therefore they are†¦show more content†¦This theory is according to (Homans, George C. (1958). Social Behavior as Exchange. ). Also the theory state that â€Å"human interaction is like an economic transaction, in that you may seek to maximize rewards and minimize costs. You will reveal information about yourself when the cost-rewards ratio is acceptable to you.† An exemplary example would be a boy gives information to the girl he’s interested in, so that in a way they can bond. For example, in movies when a man is telling the activities he’s interested in to in exchange receive to know the same ans wer from the girl to her referring to what activities she’s interested in. Individuals desire a sense of assurance and predictability in the interpersonal relationships they are a part of, similar to the example of the boy and girl exchanging the activities they’re interested in. However, they also desire to have a variety in their interactions that come from having spontaneity and mystery within their relationships as well. Much research has shown that relationships which become bland and, monotonous are not desirable. In close interpersonal relationships, individuals may often feel a pressure to reveal personal information as of a relationship with a loved one, for example a girlfriend or boyfriend, and or husband or wife. Although it can cause the inverse effect, for example the tension may also spawn a natural desire to keep an amount of

Some Social Factors like Engagement in Smoking Habits and Physical

Question: Discuss About Some Social Factors Like Engagement In Smoking Habits And Physical? Answer: Introducation: In the first article by Han et al., 2015, the effects of socioeconomic factors on lifestyle, especially the development of obesity. The variation in the environment, basically the social and economic factors determine the amount and composition of the food that a specified population eats. This, therefore, has got effects to their likelihood of developing obesity of becoming overweight. In this article, the author determined the relationship between the social and economic factors versus waist circumference and basal metabolic rate in young men. The study supports the fact that some social and economic lifestyles predispose men to the high basal metabolic rate linked to obesity. Moreover, some social factors like engagement in smoking habits and low physical exercises determine the fat distribution all over their bodies in young men. As Linke et al., 2016 argues, there is a positive correlation between social habits like smoking and development of obesity. This is a clear indication that in low socioeconomic status, the diet composition is not paid much attention because people cannot afford a balanced diet. In the end, they consume sugary, fatty and carbohydrate filed foods which increase their body metabolic index at early ages. The socioeconomic status of people may exist in an inverse manner, whereby obesity was high in rich men and uneducated women. This is because the rich men are too busy to take a balanced diet and may opt for fast foods and less physical activity, while uneducated women have no knowledge of nutrient composition in a diet. In the second article by Sacks et al., 2015, the role of advertisements in the popularity of unhealthy foods in the market is. The author indicates that most of the unhealthy foods non-communicable in the market is not healthy and can cause risks of obesity development. The popularity of such foods is due to the advertisements which are made in the public domain, indicating their increased popularity. In other cases, these advertisements offer promotions and discounted prices, a strategy which attracts most consumers. The popularity of these foods is because they sell very fast and are easy to prepare, hence the providers make huge profits. However, the media is blamed for the nature of their advertisements which increases the popularity of these foods. The government is thus tasked with regulating the nature of the advertisement content. I believe that it's true that most companies do not adhere to the advertisement policies in respective countries. As a result, the popularity of so me of these foods which are termed as junk foods' are linked to non communicable diseases like obesity among children. The government is thus tasked with ensuring that the advertisement of such foods among the children is regulated. This will help in curbing of these diseases early enough to prevent the government expenditure on treatment and management of these diseases later in life. In the third article, by Lobstein et al., 2015, the issues discussed are the seriousness of adolescent and childhood obesity globally. The facts presented indicate that in the USA the childhood obesity has increased within a short time. A similar case is reported for the low-income countries where under nutrition is very high. In this case, I believe that the economic status does not play a major role in childhood and adolescent obesity development. As a result, it is likely that nutrition composition and the state of physical activity plays a major role in the prevalence of obesity. Therefore any efforts made to counter the development of obesity should target to encourage the consumption of balanced diet, avoid junk foods and engagement in physical activities. The governments globally are also tasked with regulating the marketing and distribution of some nutrient poor foods like fast foods and breast substitute among others. As Mura et al., 2015 advocates for physical activities to be adopted in schools so as to counter the possible development of obesity and other lifestyle diseases. In my view, I would recommend that feeding programs be introduced in schools so that the nutritional quality of the food consumed by children and adolescents can be controlled from a single point. In the fourth article by Tyrrell, J., et al., 2016, the interplay of various socioeconomic factors and height and body mass index which in turn may predispose person to obesity is discussed. The socioeconomic contribution of body mass index and height of an individual is determined using the Mendelian randomization method. Thus the body mass index and height have a critical function in predicting the social and economic position of a person. For instance, the author reported that the body mass index predicts deprivation and income for women, while the height determines the job class, education, and income in men. However, I disagree with this argument because there is some heights and body mass index which have an inverse effect on the socioeconomic factors. It is possible to find tall women who have a high income while men who are rich or poor can be tall or short and have either a high or low body mass index. References Han, T. S., et al., 2015, Associations of obesity with socioeconomic and lifestyle factors in middle-aged and elderly men: European Male Aging Study (EMAS). European journal of endocrinology, 172(1), 59-67. Sacks, G., et al., 2015, Comparison of food industry policies and commitments on marketing tochildren and product (re) formulation in Australia, New Zealand and Fiji.Critical Public Health, 25(3), 299-319. Tyrrell, J., et al., 2016, Height, body mass index, and socioeconomic status: mendelian randomisation study in UK Biobank. bmj, 352, i582. Lobstein, T., et al., 2015, Child and adolescent obesity: part of a bigger picture. The Lancet, 385(9986), 2510-2520. Mura, G., et al., 2015, Physical activity interventions in schools for improving lifestyle in European countries.Clinical Practice Epidemiology in Mental Health, 11(1). Linke, S.E., Strong, D.R., Myers, M.G., Edland, S.D., Hofstetter, C.R. and Al-Delaimy, W.K., 2016. The relationships among physical activity, sedentary behaviour, obesity and quitting behaviours within a cohort of smokers in California. Public Health, 141, pp.232-240.

Western Expansion Of The U.S. Essay Thesis Example For Students

Western Expansion Of The U.S. Essay Thesis International borders have always been centers of conflict, and the U.S.-Mexican border is no exception. With the European colonizing the New World, it was a matter of time before the powers collided. The Spanish settled what is today Mexico, while the English settled what is to day the United States. When the two colonial powers did meet what is today the United States Southwest, it was not England and Spain. Rather the two powers were the United States and Mexico. Both Counties had broken off from their mother countries. The conflict that erupted between the two countries where a direct result of different nation policies. The United States had a policy of westward expansion, while Mexico had a policy of self protection. The Americans never had a written policy of expansion. What they had was the idea of Manifest Destiny. Manifest Destiny was the belief that the United States had the right to expand westward to the Pacific ocean. On the other hand, Mexico was a new country wanting to protect itself from outsidepowers. Evidence of U.S. expansion is seen with the independence of Texas from Mexico. The strongest evidence of U.S. expansion goals is with the Mexican-American War. From the beginning, the war was conceived as an opportunity for land expansion. Mexico feared the United States expansion goals. We will write a custom essay on Western Expansion Of The U.S. Thesis specifically for you for only $16.38 $13.9/page Order now During the 16th century, the Spanish began to settle the region. The Spanish had all ready conquered and settled Central Mexico. Now they wanted to expand their land holdings north. The first expedition into the region, that is today the United States Southwest, was with Corando. Corando reported a region rich in resources, soon after people started to settle the region. The driving force behind the settlement was silver in the region. The Spanish settled the region through three major corridors; central, western and eastern. The first settlements were mainly through the central corridor. The Spanish went thorough what is now the modern Mexican state of Chihuahua into the U.S. state of New Mexico. Eventually the Spanish established the city of Santa Fe in 1689. The eastern corridor was through modern day Texas and led to the establishment of San Antonio. The eastern expansion was caused by the French expansion into modern day Louisiana. The Spanish crown wanted a buffer between the F rench in Louisiana and centralMexico. The last corridor of expansion was in the west, through the sea, which led to the establishment of San Diego in 1769 and Los Angles in 1781. The Spanish were not the only European power to colonize the new world; French, English and the Dutch also settled North and South America. The Spanish and the French settled what is present day U.S.-Mexico border region. The French settled modern day U.S. midwest, while the Spanish settled present day Mexico and U.S. southwest. As time went on, European influence in the region diminished.. The French sold there claims to the United States, in 1803 with the Louisiana Purchase. Mexico gained independence from Spain in 1821. Once the United States bought the Louisiana Purchase, western expansion began. This set the stage for major conflict in the region. The United States gained independence from England in 1775. After 1775, the Americans started to expand west. By the time Mexico gained independence, the Uni ted States had reached the Mexican frontier. Mexico needed to protect its northern borders. To protect the border region, Mexico needed to populate the area. Mexico continued the policy started by Spain of allowing Americans to settle Texas. The Americans had to follow Mexican law, religion and customs. The settlement of Texas played into the United States expansion plans. .u018d64fb886031862a2c0d0a37f722af , .u018d64fb886031862a2c0d0a37f722af .postImageUrl , .u018d64fb886031862a2c0d0a37f722af .centered-text-area { min-height: 80px; position: relative; } .u018d64fb886031862a2c0d0a37f722af , .u018d64fb886031862a2c0d0a37f722af:hover , .u018d64fb886031862a2c0d0a37f722af:visited , .u018d64fb886031862a2c0d0a37f722af:active { border:0!important; } .u018d64fb886031862a2c0d0a37f722af .clearfix:after { content: ""; display: table; clear: both; } .u018d64fb886031862a2c0d0a37f722af { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u018d64fb886031862a2c0d0a37f722af:active , .u018d64fb886031862a2c0d0a37f722af:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u018d64fb886031862a2c0d0a37f722af .centered-text-area { width: 100%; position: relative ; } .u018d64fb886031862a2c0d0a37f722af .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u018d64fb886031862a2c0d0a37f722af .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u018d64fb886031862a2c0d0a37f722af .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u018d64fb886031862a2c0d0a37f722af:hover .ctaButton { background-color: #34495E!important; } .u018d64fb886031862a2c0d0a37f722af .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u018d64fb886031862a2c0d0a37f722af .u018d64fb886031862a2c0d0a37f722af-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u018d64fb886031862a2c0d0a37f722af:after { content: ""; display: block; clear: both; } READ: Gender Inequality Theories of Patriarchy EssayEventually Mexico City closed Texas from more Americans from entering. This angered the Americans wanting to enter and Americans already living in Texas. Texas revolted from Mexico in 1833. Mexicans did live in Texas, and fought for the independence of Texas. The majority of Texans were Americans and fought for their independence. After the war the Americans intentionally or non-intentionally forced most Mexicans out of Texas. The ones that stayed faced racial tensions that continue to today. After gaining independence from Mexico, Texas wanted to join the United States immediately. The U.S. Congress voted against Texas from j oining the Union. Congress was worried that annexation of Texas would anger Mexico. Mexico had never officially recognized Texas as independent. Congress was concerned that annexation would start a war with Mexico. Mexicos repose to American annexation was not the only factor in deciding against annexation. If Texas was to become a state, it would be a slave state. At the time, the United States an even balance between slave and non-slave states. Texas entering the Union would disrupt the balance, giving slave states an advantage in the U.S. House and Senate. Since the United States was not ready to annex Texas, Texas declared itself a sovereign country. In 1837 President Andrew Jackson formally recognized Texas a country. Texas wanted to be part of the United States. It needed the protection of the Untied States. President Tyler could not get the 2/3 majority needed to admit Texas. Instead, he changed the law to require only a simple majority. It was not until 1845 and two Presiden ts later that Texas was annexed into the United States. Mexico protested the admission of Texas into the United States. The United States saw Mexicos protest as a excuse to spend troops into Texas. The annexation of Texas was a represented the United States expansion goals. The United States wanted to settle in Texas, but Mexico owned the land. That did not matter to the United States, they settled in the region regardless. The Americans that settled the region agreed to Mexican law and customs, but still considered themselves Americans. After the annexation of Texas, Texas also wanted to expand. Texas claimed that New Mexico and California were part of Texas. The boundary with Mexico was also disputed. The United States claimed that the Texas border was at the Rio Grande. Mexico disagreed, Mexico stated the border was at Nueces River. The United States did try to settle matters diplomatically. The United States sent inexperienced diplomat John Slidell. Slidell tried to buy area known as the U.S. Southwest. Slidell, being an inexperienced diplomat, was rejected. Not only was he not successful in buying the land, he aroused Mexican fears. This set the stage for the Mexican-Ameri can War. The United States also had no written policy of expansion, but the government quietly supported it. The United States has always had troops the region, even though they held no land in the region The United States kept ships off the coast of California. In 1842 the U.S. commander in the region, Commodore Thomas Jones, attacked and took the city of Monterrey in California. He falsely believed that Texas and Mexico were at war. Once he realized his mistake he withdrew his forces and apologized to the Mexican government for his action and claimed that he did not act with orders from the U.S. government. Although Jones claimed that he did not act with orders from the U.S. government, clearly the government did not stop the practice. Anotherexample of the United States expansion goals was the Mexican-American War. This is the first time America has fought a war with land expansion as its main goal. The war started on April 25 1846 with the attack from Mexican troops and the counter attack from General Taylor of the U.S. Army. Taylor sent a message to President Polk that hostilities have started. President Polk, with a pre-drafted declaration of war, asked Congress to declare war against Mexico. President Polk knew that Mexico would lose the war and would gain new lands in the end. The Mexican-American war lasted two years, and ended with the signing of the Treaty of Guadeloupe on February 2 1848. The United States had succeeded in winning the war. With the Treaty of Guadeloupe the United States had succeeded in completing its Manifest Destiny. The Treaty itself represented the United States expansion goals. The United States wanted to settle on were the international border was to be. Mexico wanted the border to north of the Rio Grande river, but finally decided upon the middle of the Rio Gran de river. Mexico having been bankrupt from the war, agreed to take the 15 million as payment for the vast land. In addition, the United States agreed to pay off all Mexican debts owed to the United States. This amount was small in comparison to what the United States gained in territory. The United States took advantage of a weak country of obtained its expansiongoals. .uce97479577a59040112f3df2d9d211be , .uce97479577a59040112f3df2d9d211be .postImageUrl , .uce97479577a59040112f3df2d9d211be .centered-text-area { min-height: 80px; position: relative; } .uce97479577a59040112f3df2d9d211be , .uce97479577a59040112f3df2d9d211be:hover , .uce97479577a59040112f3df2d9d211be:visited , .uce97479577a59040112f3df2d9d211be:active { border:0!important; } .uce97479577a59040112f3df2d9d211be .clearfix:after { content: ""; display: table; clear: both; } .uce97479577a59040112f3df2d9d211be { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uce97479577a59040112f3df2d9d211be:active , .uce97479577a59040112f3df2d9d211be:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uce97479577a59040112f3df2d9d211be .centered-text-area { width: 100%; position: relative ; } .uce97479577a59040112f3df2d9d211be .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uce97479577a59040112f3df2d9d211be .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uce97479577a59040112f3df2d9d211be .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uce97479577a59040112f3df2d9d211be:hover .ctaButton { background-color: #34495E!important; } .uce97479577a59040112f3df2d9d211be .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uce97479577a59040112f3df2d9d211be .uce97479577a59040112f3df2d9d211be-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uce97479577a59040112f3df2d9d211be:after { content: ""; display: block; clear: both; } READ: Abnormal Psychology Problem: Excessive Use Of Marijuana And Alcohol EssayAnother example of the United States taking advantage of Mexico is the Gasden Purchase. The Gasden Purchase was ratified in 1854 for the selling price of 10 million. Mexico was going through rough economical time and desperately needed the money. The United States seeing an opportunity to build a railroad through the region brought the land at a cheap price. The selling of the Gasden Purchase was the down fall of President Santa Ana, and led to his replacement. The conflicts along the border region were a direct result of U.S. expansion policies and Mexican fear for the United States. The Americans saw Manifest Destiny, westward expansion, as there God given right. The United States proved often that it supported policy of expansion. With the Mexican-American war, the United States completed its Manifest Destiny. The United States completed Manifest Destiny at the cost of the Mexican government and its people. BibliographyAmerican History by James Smith: the american history publishing company copyright 1891http://www.encarta.comAmerican History

Only Daughter Essay Example

ï » ¿Only Daughter Essay What we dream about and wish to be is motivated by a series of life experiences. Some experiences may be pleasant and encouraging while others are painful and discouraging, but overall it is our decision to make them our motivation or our downfall. Both Sherman Alexie and Sandra Cisneros establish who they are and why they are who they are in very different ways. Details make both stories come to life and relatable to an array of readers. Sherman and Sandra are writers who rose from their desire to prove skeptics wrong. Sandra was motivated by her yearning to make an impression on her father and Sherman wanted to break through the idea that Indians are stupid. Both writers are now writers because no one believed they could be writers. Sandra Cisneros makes her story vivid through her diction. She writes in Spanish phrases commonly heard in her household, which allows the reader to feel as if he/she lived with her and relate to moments where their native language made home feel that much more special. Also, the spanish phrases allow the readers to reminiscence about phrases their parents frequently used. Sandra also uses the structure of the essay to parallel her growth and maturity as an individual. Her essay starts with her perception as a child and ends with her reflection as an adult. She uses short sentences to describe her father’s nostalgia and much longer sentences for the process it takes to get everything back to how it was before moving. Additionally, Sandra frequently uses short phrases to reassure herself that her father’s actions and words weren’t based on her character but on innocent mistakes he made when trying to speak English. The length of her sentences is proportional to the time each event lasts. While her father’s nostalgia is brief its aftermath is much longer. Sandra starts her essay with one sentence describing who she thought herself to be and ends her essay with one question her father asks making her hard work completely pay off. Sandra demonstrates throughout her essay that simple sentences or questions can have a more profound meaning because of the events leading up to them. We will write a custom essay sample on ï » ¿Only Daughter specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on ï » ¿Only Daughter specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on ï » ¿Only Daughter specifically for you FOR ONLY $16.38 $13.9/page Hire Writer ï » ¿Only Daughter Essay Example ï » ¿Only Daughter Essay What we dream about and wish to be is motivated by a series of life experiences. Some experiences may be pleasant and encouraging while others are painful and discouraging, but overall it is our decision to make them our motivation or our downfall. Both Sherman Alexie and Sandra Cisneros establish who they are and why they are who they are in very different ways. Details make both stories come to life and relatable to an array of readers. Sherman and Sandra are writers who rose from their desire to prove skeptics wrong. Sandra was motivated by her yearning to make an impression on her father and Sherman wanted to break through the idea that Indians are stupid. Both writers are now writers because no one believed they could be writers. Sandra Cisneros makes her story vivid through her diction. She writes in Spanish phrases commonly heard in her household, which allows the reader to feel as if he/she lived with her and relate to moments where their native language made home feel that much more special. Also, the spanish phrases allow the readers to reminiscence about phrases their parents frequently used. Sandra also uses the structure of the essay to parallel her growth and maturity as an individual. Her essay starts with her perception as a child and ends with her reflection as an adult. She uses short sentences to describe her father’s nostalgia and much longer sentences for the process it takes to get everything back to how it was before moving. Additionally, Sandra frequently uses short phrases to reassure herself that her father’s actions and words weren’t based on her character but on innocent mistakes he made when trying to speak English. The length of her sentences is proportional to the time each event lasts. While her father’s nostalgia is brief its aftermath is much longer. Sandra starts her essay with one sentence describing who she thought herself to be and ends her essay with one question her father asks making her hard work completely pay off. Sandra demonstrates throughout her essay that simple sentences or questions can have a more profound meaning because of the events leading up to them. We will write a custom essay sample on ï » ¿Only Daughter specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on ï » ¿Only Daughter specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on ï » ¿Only Daughter specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

The French Revolution and black revolution.

The French Revolution and black revolution. The French Revolution The statement citing the essential cause of the French Revolution as the "collision between a powerful, rising bourgeoisie and an entrenched aristocracy defending its privileges" has great pertinence in summarizing the conflict of 1789. The causes of the French Revolution, being provoked by this collision of powers, were the financial debt of the government and the long-standing political differences in the government. Over the course of twenty-five years after the Seven Years' War, the government of Francethe Bourgeoisie royalty, could not manage it's finances on a sound basis. This was worsened when France aided the American Revolution against Great Britain. The Government had reached great financial debt. The problem lied and continued because of the government's inability to tap the wealth of the French nation by taxation. There was a great paradox in France being a rich nation with a government in poverty. The deteriorating finances of the government are wh at triggered the prolonged differences between the Bourgeoisie and the aristocracy.President Lyndon B. Johnson and Rev. Dr. Martin Lu...The political differences between the monarchy and the nobles came about after the Seven Years' war also. The increasing debt of the government escalated the hope for the monarchy to resume an "absolute power" status as it did with Louis XIV. However this could not be accomplished because of the doubt that the public had towards the present kings Louis XV and Louis XVI, and the public could not be swayed to help. The only result of the attempts for absolutism by the monarchy was a series of new and increases taxes on the nobles. The aristocracy immediately reacted to these taxes as declaring them unfair and would not accept them. They made many attempts at taxation, such as a land tax, but each of these were defeated by the nobles the Parliaments were even...

Treasure Island Journal Essay Example | Topics and Well Written Essays - 750 words

Treasure Island Journal - Essay Example Jim’s father passes away during these chapters as well. Another character, a blind man comes looking for Billy Bones. He gives Billy a black spot which appears to be a secret pirate code. Jim is very fearful during these chapters. He is not only afraid for himself, but also for his mother. Though Jim is enthralled by the pirates he is also afraid of what they can do and at the end of chapter three he flees the Admiral Benbow with his mother. April 15, 2011 This entry will discuss chapters four through six. Jim and his mother decide to return to the inn. Billy Bones is now dead from a stroke. They take the key from around Billy’s neck and use it to open the sea chest where they find gold. Jim and his mother take some gold and a few papers before fleeing the inn for fear the pirates might return. Both of them manage to hide near the inn. Jim sees the pirates approaching, which included the blind man. It is revealed the blind man’s name is Pew. The pirates seem to b e looking for something in particular and when they don’t find it they become violent and enraged. Pew is killed when he is run over outside the inn by men on horseback. Jim thinks that the papers he took from the sea chest may have been what the pirates were looking for. Jim brings the papers wrapped in oilskin to Dr. Livesey who is at Squire Trelawney’s house. ... April 16, 2011 This entry explores chapters seven through twelve. Squire Trelawney is able to secure a ship and crew. The ship is called the Hispaniola. Squire Trelawney meets the character, Long John Silver in Bristol who assists him and asks to come along on the voyage as the ship’s cook. Squire Trelawney accepts. Jim comes to Bristol to meet up with Squire Trelawney and Long John Silver. Jim brings Tom Redruth along to be part of the ship’s crew. Jim meets Long John Silver at a tavern called the Spyglass. Jim seems to like Silver very much. Dr. Livesey meets Silver and likes him immediately as well. The character Black Dog appears again in the Spyglass, but leaves abruptly when he sees Silver. Also introduced in these chapters are the Captain Smollet and the first mate Mr. Arrow. Mr. Arrow disappears quite early on. It is not clear what exactly happened, but his drunken ways may be to blame. Job Anderson becomes the new first mate. Jim overhears an important conversa tion while hiding in an apple barrel one night. Silver talks about some of his adventures with the dead pirate Captain Flint. Jim now realizes that Silver and most of the crew members are pirates and are out for the rest of Flint’s treasure. Jim confides his new found information with Squire Trelawney and Captain Smollet. April 17, 2011 I have read chapters thirteen through fifteen and this is my account of it. The crew drops anchor and goes ashore but some remain behind. Jim and the other honest men try to reclaim the ship and figure out what to do about the pirates. Jim leaves his friends to go ashore with the pirates and then hides. The others on board the ships begin to arm themselves with weapons. So far Silver suspects nothing. Jim witnesses Silver killing one of his

Module 3 Case Assignment Coursework Example | Topics and Well Written Essays - 1000 words

Module 3 Case Assignment - Coursework Example Customer values the product if it is unique; it is available at affordable price meeting customers needs quickly. A firm increases value of its products either by increasing its features, quality and utility or by lowering its costs. A company adds value by performing operations and processes efficiently and effectively and by continuous innovation in its activities. A company performs primary activities such as production, sales and marketing, research and development, and servicing activities to satisfy customers’ needs. Many support activities such as efficient materials management, human resource management, and the company infrastructure go along with in value creation process and attaining competitive advantage. Continuous learning and improvement is necessary to sustain competitive advantage and for that each important outcome needs to be compared and benchmarked (Connelley). While Kraft operates several product lines under several product categories, in broader sense, the value chain of Kraft Foods can be broken into inbound logistics, operations, outbound logistics, marketing and sales and finally services. The first three functions lead to demand fulfillment and the last two functions are geared towards generating demands from customers. Each part of the value chain of Kraft can be analyzed, in broader sense, to know how it helps adding value for its customers. Though Kraft outsources its basic raw materials globally it always feels a need to revamp its procurement processes. It is to be noted that before 2010 Kraft had around 77,000 vendors; however, only 1200 vendors met 80% of the supply. In 2010, Kraft decided to move towards more strategic suppliers reducing their numbers and achieved 40 percent incremental savings (Ellinor, 2010). However, the efforts need to be on revamping procurement chain significantly as that is still a major bottleneck for Kraft to meet its expanding demand of its products.

Management and financial accounting Essay Example | Topics and Well Written Essays - 500 words

Management and financial accounting - Essay Example The real estate business has experienced a sharp down trend in the recent times. As such, people are on the job of improving their own homes rather than buying or selling of houses. Lofty Heights which is a firm into improving of homes, as such, is expanding vastly taking the advantage of this downturn. Its headquarters are in South Wales but, it is growing nationally with Jeff (owner) as the sales and marketing personnel and Evans (employee) as the financial manager. The company is expanding further to form newer departments in the organizational structure like HR, Customer Service etc. It follows absorption costing for ascertaining its unit costs and is a sole proprietorship business entity as on date. Task – F2 – Management Accounting: Solution – a: Amount of profit budgeted to be made for each of the loft conversions: Particulars 23 31 36 Sales 28,500 39,500 55,500 Less: Direct Costs 7,800 14,500 18,500 Gross Profit 20,700 25,000 37,000 Less: Allocated Fixed O/h's 12,000 12,000 12,000 Net Profit budgeted 8,700 13,000 25,000 Solution – b: Allocated fixed o/h's HR Finance CS Building Planning 2,000 3,000 3,000 20,000 8,000 The fixed overheads are being allocated to the three loft conversion units according to their labor hour utility. But, this type of costing is more suitable only when:†¢There is only one conversion†¢Production is calculated on the basis of normal capacity and †¢There is no inventory.

The Victoria Climbie Inquiry Report Social Work Essay

The Victoria Climbie Inquiry Report Social Work Essay In his statement to the House of Commons when presenting Lord Lamings Inquiry Report into the death of Victoria Climbià ©, on 28 January 2003, the Secretary of State for Health, Alan Milburn, said: It is an all too familiar cry. In the past few decades there have been dozens of inquiries into awful cases of child abuse and neglect. Each has called on us to learn the lesson of what went wrong. Indeed, there is a remarkable consistency in both what went wrong and what is advocated to put it right. Lord Lamings Report goes further. It recognises that the search for a simple solution or a quick fix will not do. It is not just national standards, or proper training, or adequate resources, or local leadership, or new structures that are needed. I will give an overview of the inquiry. I will also give an overview of the themes, lack of accountability right through the organizations to the most senior level and staff not adequately trained in child protection. I will analyse and critique these themes in relation to agency policy, legal requirements, research, practitioner knowledge and the voice of the service user. Previous inquiries and there link to this inquiry will be discussed along with have we learned any lessons from this. The failure to implement a legal, ethical and political framework to inform current best practice will be utilized. I will reflect on the implications of evidence informed practice and how this will inform future social work practice. This paragraph will provide a summary of the events leading to the death of Victoria Climbie, and establish why there was a need for the inquiry. From the report (Lord Laming, 2003) we know that Victoria Climbie came to England with her great-aunt, Marie-Therese Kouao in April 1999. Within a year, she was dead. On 25th February 2000, Victoria died of hyperthermia at St Marys Hospital, Paddington. She was just eight years old and had 128 separate injuries to her body. On 12th January 2001, her great-aunt Kouao and her boyfriend, Carl Manning, were convicted of murder. The level of cruelty experienced by Victoria was truly horrific, with daily beatings using several different implements. Her final days were spent living and sleeping in an unheated bathroom in the middle of winter, where she was bound hand and foot, lying in her own urine and faeces in a bin bag in the bath. The secretary of State set up the independent statutory inquiry into her death, under the Chairmanship of Lord La ming, in April 2001, to establish under section 81 of the Children Act 89 the concerns with the functions of the local authority social services committees and the way they relate to children. The inquiry wanted to examine the way in which local authorities in respect of their social services functions and identify the services sought or required by, or in respect of Victoria, Marie-Therese and Carl. This section will now aim to analyse and critique the key theme I have identified that emerged from the inquiry report which is lack of accountability right through the organizations to the most senior level and staff not adequately trained in child protection. Lord Laming (2003) points out There were at least 12 key occasions when the relevant services had opportunities to successfully intervene to help Victoria, but had failed to do so. Within the Report Lord laming (2003) states That not one of these interventions would have required great skill or made heavy demands on staff, sometimes it needed nothing more than a manager doing their job by asking pertinent questions or taking the trouble to look in a case file. He continues to states Lord Laming (2003) There can be no excuse for such sloppy and unprofessional performance. As Lord Laming (2003) commented Not one of the agencies empowered by Parliament to protect children in positions such as Victorias emerged from the Inquiry wi th much credit, what happened to Victoria, and her ultimate death, resulted from an inexcusable gross failure of the system. Lord Lamings (2003) expressed His amazement that nobody in the agencies had the presence of mind to follow what are relatively straightforward procedures on how to respond to a child about whom there is concern of deliberate harm. The Inquiry Report (Lord Laming, 2003) highlighted widespread lack of accountability through the organisations as the principal reason for the lack of protection afforded to Victoria. Who should be held responsible for these failures? As Webb (2002) states: Lord Laming was clear that it is not the hapless and sometimes inexperienced front-line staff to whom he directs most criticism, but to those in positions of management, including hospital consultants, I think that the performance of people in leadership positions should be judged on how well services are delivered at the front door. Professor Nigel Parton (2003) points out that Too often in the Inquiry people justify their positions around bureaucratic activities rather than around outcomes for children. Frankly, I would be the very last person to say that good administration is not essential to good practice. Professor Nigel Parton (2003) continues to state that Good administration-and we did not see a lot of it, I have to say-i s a means to an end. I cannot imagine in any other walk of life if a senior manager was in charge of an organisation and that organisation was going down the pan-to put it crudely-in terms of sales and performance that someone would say My role is entirely strategic, do not hold me to account for what happens in the organisation. People who occupy senior positions have to stand or fall by what service is delivered at the front door. The Inquiry Report Lord Laming (2003) highlighted the apparent failure of those in senior positions to understand, or accept, that they were responsible for the quality, efficiency and effectiveness of local services. As Rustin (2010) states Lord Laming pointed to the yawning gap in the differing perceptions of the organisation held by front line staff and senior managers. Lord Laming was unequivocal that the failure was the fault of managers whose job it should have been to understand what was happening at their front door. As the Report Lord Laming (20 03) pointed out, some of those in the most senior positions used the defence no one ever told me to distance themselves from responsibility, and to argue that there was nothing they could have done. Rustin (2004) states this was not a view shared by Lord Laming. Rustin (2004) also continues to state that Lord Laming went even further in evidence to us, telling us forcefully that, in his view, accountability of managers was paramount, and that the front line staff were generally doing their utmost. In addition to the fundamental problems of a lack of accountability and managerial control, it was also apparent in the course of the Inquiry Lord Laming (2003) that other failings existed in all aspects of practice. This section will evaluate previous inquiries and how they link to this inquiry and have any lessons been learned from them. As Rustin (2004) states: As with many previous inquiries into child protection failures, Maria Colwell (1973), Jasmine Beckford (1984), Tyra Henry (1984 ) and Kimberley Carlile (1986) it was clear that the quality of information exchange was often poor, systems were crude and information failed to be passed between hospitals in close proximity to each other. As the Report commented Lord Laming (2003) Information systems that depend on the random passing of slips of paper have no place in modern services. The evidence from another report, Maria Colwell, who had died in January of 1973 pointed to similar weaknesses, which were found in Victorias report these weaknesses were, lack of accountability and staff not adequately trained (Corby et al, 2001). Inquiry reports are sources of evidence to inform social work practice and even though they have many weaknesses within them as illustrated. Professor Nigel Parton (2004) points out that In many respects public inquiries have proved to be the key vehicle through which changes in policy and practice have been brought about over the last thirty years in relation to child protection policy and practice in this country. Professor Nigel Parton (2004) continues to point out that Rather than public inquiries being ignored, they have been fundamental to the way child protection operates. In this respect, they are as much a part of the problem as they are the solution. Have lessons been learned from the many public inquiries over the previous thirty years. It was as if states Professor Nigel Parton (2004) The frontline professionals, and the key organisations and agencies who have responsibility for children and families were quite incapable of learning the lessons and, crucially, putting these into practice in such a way that such horrendous tragedies could be avoided. It is hoped by many, therefore, that the report by Lord Laming, and the changes brought about as a result, will mean that this will be the last report of its type. This section will address the other theme I have highlighted adequate training. The question of adequate training and supervision for staff working in all the relevant agencies were also an issue identified in the Inquiry. Professor Nigel Parton (2004) points out that In Haringey, for example, it was observed that the provision of supervision may have looked good on paper but in practice it was woefully inadequate for many of the front line staff. Professor Nigel Barton (2004) also points out that nowhere was this more evident than in the fact that in the final weeks of Victorias life a social worker called several times at the flat where she had been living. There was no reply to her knocks and the social worker assumed, quite wrongly, that Victoria and Kouao had moved away, and took no further action. As the Laming Report (Lord Laming, 2003) commented, It was entirely possible that at the time Victoria was in fact lying just a few yards away, in the prison of the bath, desperately hoping someone might find her and come to her rescue before her life ebbed away. This section will now look at the failure to implement the legal and political framework within the inquiry report. Lord Laming within the report (Lord Laming 2003) told us that he continued to believe that the Children Act 1989 was basically sound legislation. His recommendations do not argue for a major new legislative framework. However, Lord Laming (2003) states he did not believe that the Act was being implemented in the way that had been envisaged for it, and, in his view, there was a yawning gap at the present time between the aspirations and expectations of Parliament and the certainty of what is delivered at the front door. Rustin (2004) states In the absence of adequate managerial accountability, front line workers were obliged to make crucial strategic decisions, for example about the use of the Children Act, and between using sections 17 and 47 (relating respectively to a child in need, and a child in need of protection). The sections of the Act had been developed with th e intention of as pointed out by Rustin (2004) Of recognising the different needs of children. How the sections were being applied on the ground however as stated by Lord Laming (2003) is Quite different, far from employing the section of the Act that would best meet the needs of the particular child and their circumstances, what they were actually doing was using these sections to restrict access to services and to limit the availability of services to people. The Children Act, Lord Laming (2003) argued to us Should be about promoting the well-being of children, not about putting labels around peoples neck. Lord Laming (2003) went on to suggest that Front line workers were being forced into making decisions that should properly have rested with management and policy decisions. This raised major questions about the role of public services and the basic principles that should underpin them, as (Lord Laming 2003) stated We need to stand back and say that we need to discover the basic principle that the public services are there to serve the public, not just some of the public and not just some people who can get through eligibility criteria, or who are sufficiently persistent. Therefore services must be more accessible and they must be more in tune with their local communities. If, as Lord Laming believes Kirton (2009, p.17) states The Victoria Climbià © case was not unique, but highlighted widespread and major deficiencies in the implementation of the Children Act, this raises issues that Government should address. I believe that the Children Act 1989 remains essentially sound legislation. However, there is concern as pointed out by Professor Nigel Parton (2004) That the provisions of the Act which sought to ensure an appropriate response to the differing needs of children are being applied inappropriately, used as a means of rationing access to services, and have led to section 17 cases being regarded as having low priority. The Laming Inquiry (Lord Laming 20 03) recommended that consideration should be given to unifying the Working Together guidance and the National Assessment Framework guidance into a single document, setting out clearly how the sections of the Act should be applied, and giving clear direction on action to be taken under sections 17 and 47. Within this section I will discuss the ethical framework. It is important to include the issues of social class and gender, which were not evident in the Victoria Climbià © inquiry. However, it is issues around ethnicity and race that are more evident. However, the diversity referred to is incredibly complex. This is illustrated at various points states Webb (2002) For example: At the time Victorias case was handled in Brent, all the duty social workers had received their training abroad and were on temporary contracts. (In Brent) at least 50 per cent of social workers time was spent working on cases of unaccompanied minors. As Webb (2002) states There was evidence that Haringey has one of the most diverse populations in the country, with 160 different languages spoken locally, a long tradition of travellers settling in the borough and a high proportion of asylum-seeking families (9 percent of the total population). Within the report Lord Laming (2003) points out that In relation to all the London boroughs involved there were high levels of poverty and deprivation, diverse ethnic, cultural, linguistic backgrounds, as well as the diverse backgrounds of the workers themselves. In many respects, it seems Victorias situation was not unique in these respective boroughs. Webb (2002) indicated The impact of increased global mobility, more specifically the rapid increase in asylum-seeking families, together with the diverse backgrounds of the workers themselves increasingly seems to characterise work in many metropolitan areas. This has a particular impact states Webb (2002) On the nature, stability and cohesion of local communities. It is worth noting that, compared to the Maria Colwell case, no referrals are noted in the Victoria Climbià © case from neighbours or other members of the community apart from the child minder Mrs Cameron. We are not simply talking about diversity here but incredible compl exity. Kirton (2009) argues that Not only does it pose major linguistic challenges but also it poses major challenges for statutory departments in relation to the familial and cultural identities of those with whom they work and to whom they have responsibility. Issues around racism are clearly important here, however they cannot be reduced to a simple black and white community and cultural divide. This section will reflect on the implications of evidence-informed practice (EIP) and the usefulness of the inquiry to inform the development of future social work practice. Often, in hindsight, those who put people at risk are blamed for the misfortune and harm they cause. (Kirton, 2009) This is arguably the most signi ¬Ã‚ cant professional context in which EIP has emerged. According to Munro (1998) Social workers rely on vague assessments and predictions, rather than considering what is more or less probable. In everyday life decisions have to be made on a limited evidence base and professional decisions are also at best problematic. There are numerous unexpected and complex outcomes in social work, many of which rest on having to make judgments under conditions of uncertainty. (Kirton, 2009) The main problems associated with making effective decisions in social work as stated by Kirton (2009) include: risk and uncertainty, intangibles, long-term implications, interdisciplinary input and the politics of different vested interests pooled decision making and value judgments. Decision analysis has developed as a statistical technique to help overcome these kinds of problems. Decision analysis is closely related to risk assessment and actuarial practices. Evidence-informed practice and policy are self-explanatory. They involve the adoption of evidence-based protocols and use local standards for conducting social work practice and developing organizationally speci ¬Ã‚ c policies. (Webb, 2002) It has been suggested that evidence-informed protocols feed directly into the practitioner context to provide guidelines for carrying out EIP. Essentially evidence-informed practice and policy in social work will entail the explicit and judicious use of current best evidence in making decisions about the social care of service users. This de ¬Ã‚ nition is widely used and derived from Sackett et al.s Evidence-based Medicine (1996). A pragmatic approach as stated by Sa ckett (1996) Has been adopted here, which regards the practice of evidence as integrating practitioner expertise with the best available external evidence from systematic but multiple research methods. The implementation model outlined is the idea that the practice-based process begins with the evidence rather than the individual or groups of clients. Clearly the application of evidence-informed practice and policies will be governed by the economic scope of social work agencies in terms of resources and the development of an evidence-informed infrastructure. (Kirton, 2009) Sackett (1996) points out that At a local level it will also be dependent on incremental learning and accumulative professional development which are likely to be facilitated by the practice research networks and evidence-based brie ¬Ã‚ ngs discussed above. In this essay I have analysed and critiqued two key themes from the inquiry, lack of accountability right through the organizations to the most senior level and staff not, adequately trained in child protection. I have also analysed and critique these themes in relation to agency policy, legal requirements, research, practitioner knowledge and the voice of the service user. I have linked previous inquiries and discussed have we learned any lessons from these inquiries. I identified the failure to implement a legal, ethical and political framework to inform current best practice will. I also reflected on the implications of evidence informed practice and how this will inform future social work practice. A closing quote to finish from the Secretary of State, Alan Milburn (2003) It has felt as if Victoria has attended every step of this inquiry, and it has been my good fortune to have had the assistance of colleagues whose abilities have been matched by their commitment to the task of doing justice to Victorias memory and her enduring spirit, and to creating something positive from her suffering and ultimate death.

Approaches for Green Computing

Approaches for Green Computing The advancements of technologies and machines by humans have led to one significant change all over the world and that is the climate change and other environment related changes and problems. People in all countries are thus trying to reduce their consumption of power and depleting natural resources for protecting the future of their future generations. This is one of the major agendas on which the people are working to make sure that the world doesn’t go worse than what it is.Hence, green computing has been adopted by all computer enthusiasts and computer scientists. We would discuss the major approaches that can help achieving green computing. Development of hardware that requires lesser power is one of the most commonly used approaches for green computing. Engineers from everywhere are developing new hardware systems that would consume less power. Special screens, special processing units and even devices run on solar power are being develope d on a regular basis.Human minds work in mysterious ways and one of the weird yet smart ways in which people have decided to reduce on the use of power by computers is virtualization, wherein the computer software is modified and designed in a way such that it can stimulate the hardware. Several companies making use of large servers and numerous systems have started adopting this method of virtualization for better output.Computer scientists have also initiated the use of cloud computing, a special measure that includes saving of all the information and even artificial intelligence over the internet. The power utilization of the servers making use of cloud computing becomes extremely less and hence this is one of the biggest advantages of the same. Where computer scientists are trying to adopt lower power consuming hardware, cloud computing is something that would assist in the process.Green computing is not only about lesser power consumption but includes several other measures and approaches. Computer scientists need to even take care of the recycling and disposal of the waste from manufacture and that of the computer systems themselves. Computer manufacturers need to make sure that they use the smartest technology available for production and even dispose of the production waste in a way such that it does not harm the environment.Thus we see that green computing is definitely the need of the future. Where computers have helped us in several ways and made our tasks easier, at the same time they have also caused some environmental harm. And it is crucial for us to identify these harm and then come up with technologies or ways of green computing to help save the future while making complete use of the technology for our own benefit. Reference link: http://classof1. com/homework-help/computer-science-homework-help

Developmental Psychology and Age Range

Criteria Grading Criteria Guidance E1 Describe the development of children in a selected age range and in TWO (2) Choose ONE (1) age range and TWO (2) areas of development. Describe how areas of development children usually develop in this age range. E2 Describe the development of children in a selected age range, different Choose a different age range and describe how children usually develop in from E1 and in TWO (2) areas of development this age range in the same TWO (2) chosen areas of development as in E1.E3 Explain TWO (2) theoretical perspectives relevant to the areas of Show how TWO (2) different theoretical perspectives link to the chosen areas development of development described in E1 and E2. E4 Include THREE (3) observations as appendices Carry out THREE (3) observations of the same child in ONE (1) of the age ranges chosen for E1 or E2. If, eg the chosen area of development is physical development, the 3 observations could be on fine motor skills, gross motor skills, bal ance and co-ordination.If communication and language development is chosen, the 3 observations could be on listening, speaking and reading and writing. Include these observations in an appendix to the assignment. E5 Identify and use THREE (3) different observation techniques Name and use THREE (3) different observation techniques for the observations in E4, eg Written narrative, free description, checklist etc. E6 Explain how to maintain confidentiality throughout the observation Give clear details about how to keep the identity of the child, the setting and the information gathered by the observations confidential.E7 Show an understanding of diversity and inclusive practice A clear understanding of diversity and inclusive practice should be shown. Evidence should be included within the assignment to show that you recognise and value difference and plan to meet the individual needs of children and their families. E8 Include references and a bibliography At least TWO (2) references m ust be made in the text to relevant books, articles, magazines or websites. These are sources of information and the sources used should be listed at the end of the assignment in a bibliography.Sources of background reading can also be included in the bibliography. For more information, see Finding the Level. Criteria Grading Criteria Guidance D1 Discuss the child's needs in relation to the selected area of development Use the observations in E4 to identify the individual needs of the observed child in that chosen area of development. When identifying needs, consider developmental norms, the age/stage of the child, the individual circumstances, eg The observations show that Child X is not yet confident about climbing†¦Ã¢â‚¬ ¦. This may be because†¦Ã¢â‚¬ ¦.D2 Explain how the observations can be used to support planning to meet the Using the observations in E4, give examples of ways the observations provide child's needs information and evidence to support planning. This may include: evaluation of evidence, making individual, short term and long term plans, identifying a child's preferences, partnership with parents, and practical ideas for activities to promote development, eg a visit to the park would provide lots of space for Child X to run, climb and use the equipment which would help her to develop gross motor skills and confidence†¦Ã¢â‚¬ ¦.C1 Analyse the issues which are essential to confidentiality and objective A development of E6. A detailed consideration of confidentiality and objective observation observation. This may include such issues as: sharing information, safe storage of information, working with parents, legal requirements, policies and procedures, personal attitudes and values†¦Ã¢â‚¬ ¦. B1 Reflect on the implications for practice of the assessment of children Think about how assessment of children through observation may require the through observation practitioner to consider their practice.Your response may include: iss ues of reliability and validity, appropriate observation techniques, implications for planning, legal requirements and working with parents and other professionals†¦Ã¢â‚¬ ¦. A Evaluate the influence of theoretical perspectives on aspects of practice Make a detailed consideration from more than one perspective of some of the which affect the development of children principal theories in relation to child development and show clear understanding of how these have informed and influenced current practice which affects the development of children.

Nike Consumers demand Strategies Essay Example

Nike Consumers demand Strategies Essay Example Nike Consumers demand Strategies Essay Nike Consumers demand Strategies Essay Consumers demand In fact, the overseas market accounts for a high proportion in Nines total sales. Until last year, Nines international market sales beyond the U. S. Market sales lasting for four years, but the U. S. Market still the Nicks largest market. Although 61 % of Nines revenue from athlete shoes and Nikkei occupies 45 percent of the U. S. Athletic shoe market cannot help but be influenced by consumers demand to owning another pair of sneakers. Nikkei is not the only one in suffering from American customers new preference with alternative footwear like hiking shoes and leather boots. Aids and Rebook have experienced a difficult time too. Nikkei has got a shock and decreased total sales due to the global financial crises in 2008 and 2009. Nines total sales declined from $19. 08 billion in fiscal 2009 to $18. 96 billion in fiscal 201 0, just a little higher than the year 2008 (18. 63 billion). In Mark Parsers leadership, Nikkei builds up sports fashion as the companys core business, until recently, people still believe that Nikkei can achieve this goal is simply unbelievable as its corporate culture of male chauvinism . In the Past 3 years, Nikkei air Max apparel sales rose 30% in the world due to the impetus fashion sportswear, in fiscal 2010, 2011 201 2, the companys total sales reached 18. 96, 20. 89, 24. 12 billion U. S. Dollars separately. Without doubt, Nikkei still needs to deal with many challenges. In the united States, to meet growing market demand, Puma, K-Swiss, Diesel and other manufacturers introduced retro-style sneakers. In Europe, Nikkei high-end shoes sales experienced a dramatic rise for many years began to decrease. The Aids Salomon also made the best of opening up North America basketball markets, Nines market share account for 60%. In the imitation of Aids, Nikkei shoo shoes, contracted with three NAB All-Star team players: Kevin Garnett, Tracy Macerate and Tim Duncan will wear Aids sneakers. In the other hand, Nikkei makes effort to meet the youngsters needs of sports and leisure shoes and understand their psychological desire and lifestyle, so it developed the new innovative products, like Nikkei Lowborn X and Nikkei Air Max 90 and promotional events, from first to last, it always try to stand in the first row to lead consumption trends and meet the consumers demand. The strategies of the firm to increase sales Targeting strategies Nikkei adopts a host of strategies to target the immediate consumers like sportsmen and other athletes. Nines targeting strategies include the sponsorship by famous athletes, professional and college athletic teams. These targeting strategies are successful because it can reach a host of sportsmen. The trainees have no choice other than to buy a specific type of Nikkei shoes if the athletic team manager requires it. The teams have to buy and supply the shoes in a large amount to the team members as well. The second strategy is Nikkei designs its product destination. It does this by associating success with the products. For example, the brand will be linked with success when a famous athlete is sponsored of a specific brand of athletic shoes and this psychological effect is enhanced with advertisements. The third strategy is Nikkei targets the consumers who are tend to develop product intimacy; those who concern more about the products quality and utility and than the price. (Frank, 2004, p. 173) Pricing Strategies Nikkei focuses more on the consumers who embrace product intimacy and has high loyalty and concern less about the products price. Nikkei can set relatively Geiger prices than other competitors due to this strategy. This strategy called for higher pricing thus to boost the perceived product value. Consumers are tending to pay the high price when they consider a product of high value and it has been proved. Consumers associate themselves with the product and will pay any price offered of it with the Nikkei logo on it when they develop product intimacy (Goldman S, 2000, Pl 54). Promotional and Communication Strategies In addition to the quality products Nikkei sells which have result in higher customer loyalty, Nines promotional strategies are simply excellent. Nikkei has signed a host of famous and professional athletes so as to attract a considerable attention to their products. Some of the athletes contracted by Nikkei include basketball players such as Carmine ONeal and Lebanon James, soccer stars like Ronald and Reinhold and golf superstar Tiger Woods. This act has increased awareness of Nikkei products. Besides contracted famous athletes to promote their products, Nikkei has made a large number of advertisements through the mass media as well. Nikkei focused on the high priced shoes used for conventional sports with selective-demand advertisements (Goldman S, 2000, Pl 54).

Attention Deficit Disorder †Psychology Research Paper

Attention Deficit Disorder – Psychology Research Paper Free Online Research Papers Running head: Attention Deficit Disorder Psychology Research Paper Are you having a problem staying focused? Can’t control impulsivity? Do you have a â€Å"things to do† pile on top of your other â€Å"to do† pile? Do you have trouble just sitting still? Welcome to the world of ADD, attention deficit disorder. ADD is characterized by limited sustained attention, minimized impulse control, excessive task-irrelevant activity, time-management problems, and limited self-talk and behavioral control. The disorder originates in childhood and manifests itself across the life span (Smith, Polloway, Patton Dowdy, 2004). There are three classifications of ADD, each differentiated by the unique characteristics that accompany the inattentiveness (Salend Rohena, 2003). The first type is ADD with hyperactivity (ADHD), which is accompanied by constant motion or inability to sit still. The second type is ADD with inattentiveness (ADD/IA), which is accompanied by distractibility. The last type, ADD with a combination of hyperactivity and distractibility (ADHD-C), is the most common type of ADD (Salend Rohena, 2003). As the disorder is most commonly referred to in both prevalence and diagnosis as ADHD, I shall herein make reference to the disorder as ADHD. The rate of ADHD identification is skyrocketing. According to a Mayo Clinic study, children between the ages of 5 and 19 have at least a 7.5% chance of being identified as having ADHD, with boys being three to nine times more likely to be diagnosed than girls. This will amount to nearly 5 million kids with ADHD (Kluger, Cray, Klarreich Whitaker, 2003). It is estimated that about 5% of adults, roughly 8 to 9 million, have ADHD but have yet to be diagnosed (Tsao, 2004). ADHD carries no bias, as it tends to occur at the same rate across the ethnic spectrum and socioeconomic stratum. Although there is no known cause, many theories exist to explain the cause of ADHD. Research on the disorder is diverse, as it should be, so that we might gain a better understanding of the disorder. Some researchers are looking at genetics for similarities in ADHD sufferers; others are researching the high rate of other mental illnesses that often accompany the disorder, such as depression and anxiety (Tsao, 2004). Data suggests that genetics play a significant role in ADHD, as evidenced by a higher prevalence rate in some families (Smith, et al.). One study found that if just one biological parent has ADHD, there is a 57% chance that their child will have some form of the condition (Smith, et al.). However, ADHD is increasingly being viewed as a neurological disorder. The reigning theory is that attention deficits are related to faulty biochemical communication in the brain (M.S.-M, 2004). In ADHD patients, the chemical balance goes askew. Dopamine and norepinephrine, which aid in attention control and short-term memory, are â€Å"sucked up by vacuum-like molecules, and thus cannot play their usual role in communicating thoughts.† (M.S.-M, 2004) There are two different classes of drugs prescribed for ADHD sufferers, stimulants that focus on dopamine transmitters and non-stimulants that work on the norepinephrine system. Some stimulant medications like methylphenidate (Ritalin, Concerta, and Metadate) may slow down that vacuum cleaner and increase the amount of available dopamine. Others, like the amphetamines (Dexedrine, Adderall), simply increase the amount of available dopamine so that even overactive vacuum cells cant suck it all up (M.S.-M, 2004). By allowing the brain and nervous system to communicate effectively attention span improves, as does concentration and motor control (â€Å"Attention deficit,† 1994). The newer non-stimulant drugs, such as Strattera, act on norepinephrine just as Ritalin acts on dopamine (M.S.-M, 2004). So who is taking the drugs? Though the long-term treatment effects have not been well studied, it is predominantly our children who are treated with these drugs, while only an estimated 5% of adults are currently on a drug therapy (Tsao, 2004). Not having knowledge of the effects of long-term treatment only adds to the growing concern of just how incompletely formed a child’s brain is. We now know from imaging studies that frontal lobes†¦dont fully mature until age 30. (Kluger, et al.) Similarly, magnetic resonance images have already shown that the brain volumes of children with ADHD are 3% smaller than that of their non-ADHD peers (Kluger, et al.). Though not all children diagnosed with ADHD are put on a treatment regiment, â€Å"it is estimated that about 85 to 90 percent of students with ADHD are taking stimulant medication†¦Ã¢â‚¬  (Santrock, 2004, p. 309) If the students are not countering the prescription medication side-effects, which vary from sleep difficulties to weight loss, they are trying to counter the affects of ADHD in the classroom. So how does ADHD affect learning? â€Å"Studies demonstrate that the ability to concentrate and focus is a better predictor of academic success than other measures of academic ability.† (â€Å"Attention deficit,† 1994, p.7) Educational performance is hindered by the ADHD students’ inability to utilize learning strategies because they can’t stay focused. As they often have trouble singling out important information, they easily lose the main idea amidst a barrage of trivial information (Salend Rohena, 2003). As the ADHD student often cannot concentrate attention because they cannot remain still for long, this differentiates them from other learning disabilities that have attention deficits for other unknown reasons. Thus, an estimated 10 to 33 percent of all children with ADHD also have some type of learning disability (â€Å"Attention deficit,† 1994). Quite often the ADHD students’ inability to control their own behavior in the classroom may alarm others. The sometimes aggressive, anti-social behaviors leave them feeling rejected by their peers, causing them to feel isolated. As a result, their self-esteem suffers (Slavin, 1994). When esteem suffers, education suffers as well. Students with ADHD have a failure rate 2 to 3 times higher than that of their peers. About one-half of those diagnosed will repeat a grade level and one-third will end up dropping out of school (Santrock, 2004). Some studies suggest that children with untreated ADHD have been linked to higher rates of substance abuse and trouble with the law, as well. (Kluger, et al.) Distinguishing the ADHD from learning disabilities and behavioral disorders is a continuing challenge, especially since students with learning disabilities often have attention, emotional and behavioral disorders as well (Slavin, 1994). ADD is considered a psychiatric diagnosis as opposed to a disability category, and thus is not classified as a learning disability in and of itself. Often the ADHD student is eligible for special services through the Individuals with Disabilities Educational Act (IDEA) if they have an accompanying learning disability. If a student with ADHD is not eligible for services under Part B of the IDEA, he/she may meet the requirements of Section 504 of the Rehabilitation Act of 1973. Under Section 504, if it is determined that ADHD substantially limits major life activities including learning, then the student would qualify for 504 benefits (â€Å"Attention deficit,† 1994). Both IDEA and Section 504 require the schools to make modifications to meet these students’ educational needs. Since no two children with ADHD are exactly alike, a wide variety of interventions and service options must be utilized within the school and classroom to meet their needs (Smith, et al.) This diversity challenges the teachers to be more knowledgeable about the unique characteristics of each student. Students need organizational tactics, self-management techniques and learning strategies, as well as social skills training (Smith, et al.). General teachers should work with special education teachers to establish methods for adapting their classroom, curriculum, and instructional techniques to meet these needs. Effective teachers should provide a positive classroom environment. To help a student succeed, the teacher will need to utilize a range of interventions to promote positive behavior and socialization (Salend Rohena, 2003). Many teachers and parents use a form of positive reinforcement in which the child is rewarded for good behavior. Other helpful strategies may range from proper group management strategies to modifying the physical room arrangements which helps to keep the students focuses and on-task. The curriculum should be stimulating to include experience based learning as well as problem solving activities (Smith, et al.). By linking experiences to lesson topics, the teacher provides the student with much needed memory tools. Likewise the experience based curriculum teaches the students how to apply or incorporate the information into life situations and functions. Teaching individual behavior management techniques also helps to develop a higher self-esteem, and thus improves the student’s learning environment. Instructional adaptations are a must as well. The general teachers need to modify their own behavior and strategies to include novel and stimulating activities while maintaining structure and consistency. They must adapt their assessment techniques to include cooperative learning situations and allow physical movement as frequently as possible (Smith, et al.). Ultimately, as teachers learn the strengths and needs of their students with ADHD and develop workable intervention strategies, they create a positive learning environment. It is the understanding that follows recognition of ADHD and all its related aspects that will lend itself to the collaborative effort of all involved working together for the good of the student. â€Å"As a team, they can guide the child in developing techniques that can turn repeated failure into continuous progress.† (â€Å"Attention deficit,† 1994, p. 2) After all, isn’t that why we are here? References Attention deficit disorder: adding up the facts. (1994). U.S. Department of Education. Retrieved August 1, 2004, from ldonline.org/ld_indepth/add_adhd/add_doe_facts.html Kluger, J., Cray, D., Park, A., Klarreich, K. Whitaker, L. (2003). Medicating young minds. Time, 162, p. 48. Retrieved August 1, 2004, from EBSCOhost Electronic Journals Service. M.S.-M., M. (2004, April 26). Tuneups for misfiring neurons. U.S. News World Report, 136, p. 55. Retrieved August 1, 2004, from EBSCOhost Electronic Journals Service. Salend, S. Rohena, E. (2003). Students with attention deficit disorders: an overview. Intervention in School Clinic, 38, 259-266. Retrieved August 1, 2004, from EBSCOhost Electronic Journals Service. Santrock, J. (2004). Life-span development (9th ed.). New York: McGraw Hill. Slavin, R. (1994). Educational psychology theory and practice (4th ed.). Boston: Allyn and Bacon. Smith, T., Polloway, E., Patton, J. Dowdy, C. (2004). Teaching students with special needs in inclusive settings (4th ed.). Boston: Pearson Education, Inc. Tsao, A. (2004, April 29). Bigger than depression. Business Week Online. Retrieved August 1, 2004, from EBSCOhost Electronic Journals Service. Research Papers on Attention Deficit Disorder - Psychology Research PaperThe Relationship Between Delinquency and Drug UseEffects of Television Violence on ChildrenInfluences of Socio-Economic Status of Married MalesThree Concepts of PsychodynamicResearch Process Part OneBionic Assembly System: A New Concept of SelfDefinition of Export QuotasRelationship between Media Coverage and Social andThe Effects of Illegal ImmigrationMarketing of Lifeboy Soap A Unilever Product

Legal Ethics Essay Example | Topics and Well Written Essays - 1250 words

Legal Ethics - Essay Example A Morgan poll conducted in Australia showed that the public has a poor opinion of lawyers1 which has been deteriorating over the years, findings which replicated those of the American Harris Poll conducted in 1997, showing a deterioration in the perception of lawyer prestige from 36% in 1977 to 18% in 1997.2 The movies portray lawyers in an adversarial, litigating role at trial courts, especially in the case of women lawyers.3 This highlights the aggressive and confrontational role of lawyers and enhances this image in the public mind. Graham and Maschio have pointed out how the conventions of movies interact with the conventions of law4. Through a particular depiction of various categories of lawyers in films, such as female or gay lawyers, the general image of such lawyers may be distorted among members of the public. Rapoport has pointed out how the public images of lawyers as revealed on the silver screen could also affect the manner in which lawyers view ethical dilemmas and make ethical choices, with law students being particularly susceptible to such images.5 The notion of professional and ethical responsibility of lawyers is being increasingly undermined by the screen images and Ross and MacFarlane have highlighted evidence which suggests that students â€Å"do not take the courses in professional responsibility seriously.†6 In general, students take up courses in law for the purpose of better earnings, rather than being motivated by the desire to practice law in an ethical manner7. Moreover, films tend to portray lawyers as bad characters who conduct themselves in an unprofessional manner, which undermines the confidence of the public and also affects the perceptions of new emerging lawyers. Asimov provides several examples of such negative portrayals of lawyers in films– for example, the character of arrogant and rude lawyer Martin Vale in the film â€Å"Primal fear†, or the drug abusing character of

UK Food and Grocery Retail Markets Research Proposal

UK Food and Grocery Retail Markets - Research Proposal Example Potential entrants in UK's food and grocery retail industry is medium-low because of the huge capital requirements needed to compete with established retailers aside from the tight market competition available in food retailing industry and government support over the local industry players. As published by Gain Report, "UK food and retail grocery market is considered concentrated given that approximately 75% of the total market share is dominated by the four largest supermarket chains" (Vasquez-Nicholson, 2007). Since the four biggest supermarkets which includes: (1) Tesco (31.3%); (2) Asda/Wal-Mart (16.8%); (3) Sainsbury's (16.3%); and (4) Morrisons (11%) (TNS Data, 2007) has the financial capabilities to purchase food and non-food items by bulk, these giant retailers are able to enjoy competitive advantages of entering into a special business arrangements with its accredited suppliers. As a result, large-scale retailers are able to purchase food and non-food items at a relatively much lower prices as compared to other small- and medium-scale food retailers. Aside from having a better economies-of-scale as compared with medium- and small-scale retailers, these four largest food retailers have already established a good brand. Since thousands of people are already satisfied with the quality service and competitive prices offered by these large-scale retailers, the strong brand that was established by the large-scale retailers effectively creates customers' loyalty (Chaudhuri & Holbrook, 2001). This makes it difficult to persuade the buyers to shift from one food retailer to another. Since January 1993, UK government also protects the business interests of the EU competitors1 as compared to other retailers outside the EU members. As a way of protecting the local competitors, EU retailers are made exempted in paying import duty on food and non-food items (Emporiki Bank, 2008; Vasquez-Nicholson, 2007: p. 5). Substitutes and Bargaining Power of Buyers As of 2007, there as much as 109,134 registered retail store outlets that sells both food and non-food items throughout the United Kingdom (Institute of Grocery Distribution Research, 2007). Since there is a high threat of substitute in the case of the four largest grocery retailers, buyers are able to enjoy a high bargaining power over the existing food and grocery retailers. Given that a customer becomes unsatisfied with the customer service or the market prices of goods offered in a particular food and grocery retailers, customer can easily choose to purchase his/her needed food and non-food items from other store. Bargaining Power of Suppliers Contrary to the bargaining power of buyers, suppliers have low bargaining power over grocery retailers. Because of the significant improvements on the existing information and communication technology (ICT), purchasers behind food and grocery retailers are able to enjoy the benefit selecting qualified food and non-food suppliers who are willing to offer them low unit prices on their purchased items combined with a good quality service which includes just-in-time delivery process. Aside from the improvements on ICT and other communication-related gadgets, the promotion of globalization effectively remove trade

Managing Human Resources-DB 1 Essay Example | Topics and Well Written Essays - 500 words

Managing Human Resources-DB 1 - Essay Example Mott, Shorser, Sprecher, and Stephen believe that Sears has demonstrated a commitment to fostering independence for people with disabilities. "There are no restrictions. They dont hold you back; Ive had four promotions in five years. (Annenberg Foundation, 1994). 1. People who have a disability are impaired in their daily ‘major activities.’ This can represent difficulties in mobility, sight, hearing and a number of other areas. It does not include alcohol or drug impairment, however. HR can be regarded as a legal watchdog in an organization—insuring that people observe the rules and don’t cross any legal boundaries, or it can serve as a source to find, motivate and promote the best class of employees for the company. The ADA compliance story at NL&C is not one of legal problems—the employees interviewed felt that they were fairly treated. Rather, it is a question of finding a group of people who can be motivated to perform above-average work and therefore lift the results of the company. Whereas it was difficult to provide aids for the handicapped in the past, new technologies have made it possible for NL&C, along with all other companies, to bring specific technology to bear at little additional cost. Some of these improvements include: In addition, jobs are now being created or redefined in a way that makes it easier and less expensive to make accommodations for the handicapped. Telecommuting, telemarketing and telephone customer service are now much easier to implement as the tools become ubiquitous. Those employees with difficulty in movement, driving or needs to stay close to a home support system are now able to participate fully in the work environment, and even to communicate with their colleagues with their ‘virtual’ presence. Washington University. (n.d.). Working Together: People with Disabilities and Computer Technology. Retrieved August 26, 2007, from washington university:

Maybank online banking system Essay Example for Free

Maybank online banking system Essay Maybank is a trade name for Malayan Banking Berhad and is the largest bank and financial group in Malaysia with significant banking operations in Singapore, Indonesia and the Philippines. Maybank was founded by Malaysian business tycoon Khoo Teck Puat, who died in 2004. The bank also has large interests in Islamic banking through Maybank Islamic Berhad and insurance via its Etiqa subsidiary. Maybank is the largest bank in Malaysia with 401 domestic branches. Maybank operates consumer banking, business and corporate banking as well as private banking services, through a network of 401 branch offices and more than 2,900 automated teller machines in Malaysia Beside its commercial banking network, Maybank operates a number of specialized subsidiaries in the insurance, investment banking and assets management, and finance sectors. Online banking is becoming more and more popular because the advantages of online banking for the majority of banking users. You can apply most of it without leaving your home, if you wish. Internet banking is a great secure and convenient way to handle your cash flow.By using the internet banking, you can make most of different transactions. It is possible to pay bills directly from the checking account online. This saves you the cost of a stamp and saves your times. It also provides you more leeway in how quickly you need to pay your monthly bill. In case you need to mail it, you can send it out long ahead of the due date.Consumers will become more comfortable with doing the majority of their shopping online. Maybank online banking system has provided its full day access to bank accounts and advanced services. Currently, users can now check their finances status with a click of button. They can also view their bank statements, check the balances or manage some transaction by using the online banking system. Recently Maybank had taken a huge step by announcing its internet banking services for the customers. This is due to achieve the same standard as other conventional banking facilities that are in Malaysia. In this era of technology, people tend to seek for things or option that could benefit them in many ways.

Essay --

Kate Chopin portrayed in her novels and short stories female emancipation in the 19th century, which was far from being considered acceptable. She also illustrated picturesque descriptions of the South of the United States. Her stories reflect a socio-historical situation between conservatism and modernity, but also depicted female characters aspiring to break free of their subordinate status. In the narrative literature of the 19th century, women, even placed at the center of the story are mostly 'off topic': rarely considered as an autonomous subject. They appear most often as an instrument subjected to social conventions. Chopin was particularly interested in the problems faced by women in marriage. She wanted to show that every vocation requires commitments and it is necessary to give up some of our aspiration to achieve our goal. Her literary style is simple, colorful, and picturesque. Chopin’s art of description is Important; she observed and rendered what is essential. Kate Chopin was concise and knew particularly how to select adjectives; she used punctuation as a rhythmic tool. She meticulously depicted images, used metaphor and particularly irony to reflect, as briefly and precisely as possible, the feeling experienced by the protagonists of her stories. The Story of an Hour written on April 19, 1894, and first published in Vogue on December 6, 1894, doesn’t escape Chopin’s footprint. She used irony as a rhetorical device to express her message indirectly. The story becomes suddenly more interesting, because the reader has to think about the literal significance of the message. There are different types of irony: situational, verbal, and dramatic. This offers a variety of choices for writers to make their works surely i... ...itive. Chopin writes only about an hour of Louise’s life, because she does not want to give the audience details that would make them focus on things that are not a key to the story. She does not want the story to be about their relationship. She writes the short story strictly about freedom and independence; it emphases on liberty and women’s capabilities. Mrs. Mallard did love her husband dearly, but her individuality was more imperative. She had dreamed of it for so long, that when she found out she could finally get it, she would not go back to her old life; her body would not let her. The Story of an Hour by Kate Chopin inspired many women to pursue their goals in life, because she reminded them that there was more to life than just being a good wife. She reminded them that women are incredibly powerful, and that they are as capable as men to succeed in life.

Persuasive Technology: Using Computers to Change What We Think and Do

REFERENCE AND CITATION FORMAT FOR THE COMMUNICATIONS OF THE ACM DR ANDY DONG The Association for Computing Machinery is the pre-eminent professional body dealing in all aspects of information technology. This is a style guide for their reference and citation format. Note that there are some slight stylistic differences between the format for the magazine Communications of the ACM (per the style in EndNote) and the ACM conference proceedings reference format (per the style in the ACM conference proceedings template). This document will describe the Communications of the ACM style.Windows 7 Check Your UnderstandingIn practice, adherence to a single, consistent style is satisfactory. References Section The References section appears at the end of the paper. All references appear alphabetically by the lead author’s last name and are numbered consecutively. A clear header should be used to indicate the start of the References. Example: References 1. Bless, H. The Interplay of Affec t and Cognition. in Forgas, J. P. ed. Feeling and Thinking: The Role of Affect in Social Cognition, Maison des Sciences de l'Homme and Cambridge University Press, Cambridge, 2000, 201-222. . Garcia, A. C. B. and Howard, H. C. Acquiring design knowledge through design decision justification. Artificial Intelligence for Engineering Design, Analysis and Manufacturing, 6 (1). 59-71. Citation As you write your report, you will cite your references. A citation to a reference in the body of the text is indicated by a bracketed number corresponding to the reference number in the References section. Example: During high stress periods, individuals should focus on the situation-specific tasks rather than rely on general knowledge structures. 1] Reference Formats GENERAL INSTRUCTIONS A complete reference should contain the name(s) of the author(s) and/or editor(s), the title of the article, the name of the book or conference proceedings where appropriate, and bibliographic information about th e article such as the name of the publisher, the city of publication, and the page numbers. The basic concept is that the reference should be sufficiently complete so that the reader could readily find the reference and can judge the authority and objectivity of the reference.All author names appear as Lastname, Initials. For example, if Andy Dong is the primary author and Alice M. Agogino is the second author, the correct appearance of the author names would be: Dong, A. , and Agogino, A. M. THIS IS THE REFERENCE FORMAT FOR A BOOK. Authors. Title. Publisher, City of Publication, Year of Publication. Example: 1. Fogg, B. J. Persuasive technology: using computers to change what we think and do. Morgan Kaufmann Publishers, Boston, 2003. THIS IS THE REFERENCE STYLE FOR AN ARTICLE WHICH APPEARS IN AN EDITED BOOK. Authors. Title. n Editors Title of edited book, Publisher, City of Publication, Year of Publication, Pages. Example: 1. Fischer, G. and Nakakoji, K. Amplifying designersâ€℠¢ creativity with domain-oriented design environments. in Dartnall, T. ed. Artificial Intelligence and Creativity: An Interdisciplinary Approach, Kluwer Academic Publishers, Dordrecht, 1994, 343-364. THIS IS THE REFERENCE STYLE FOR A JOURNAL OR MAGAZINE ARTICLE. Authors. Title. Journal or magazine name, Volume (Issue), Pages. Example: 1. Hirsh, H. , Coen, M. H. , Mozer, M. C. , Hasha, R. and Flanagan, J.L. Room service, AI-style. IEEE intelligent systems, 14 (2). 8-19. THIS IS THE REFERENCE STYLE FOR A CONFERENCE PROCEEDINGS. Authors, Title. in Title of conference, (Location of Conference, Year), Publisher, Pages. Example: 1. Leclercq, P. and Heylighen, A. 5,8 Analogies per hour: A designer's view on analogical reasoning. in 7th International Conference on Artificial Intelligence in Design, (Cambridge, UK, 2002), Kluwer Academic Publishers, 285-303. THIS IS THE REFERENCE STYLE FOR ELECTRONIC MEDIA (ARTICLES, IMAGES, ETC. ) RETRIEVED FROM THE WEB.FOLLOW THE REFERENCE FORMAT FOR A JOU RNAL ARTICLE AND THEN INCLUDE INFORMATION ABOUT THE WEB SITE AND THE DATE WHEN YOU RETRIEVED THE RESOURCE. NOTE THAT THE DATE OF PUBLICATION AND THE DATE OF RETRIEVAL OF THE ARTICLE MAY NOT BE THE SAME. WHEN THERE IS NO DETERMINATE DATE OF PUBLICATION, USE (N. D. ) IN THE DATE FIELD. WHERE POSSIBLE, INCLUDE THE NAME OF THE ORGANIZATION HOSTING THE WEB SITE. Examples: In the following example, the Cornell Chronicle is a regular newsletter which is published online. Thus, we follow the journal/magazine format and include the volume and issue.Steele, B. Look, Ma, no wires! Cornell class project tests wireless networking, Cornell Chronicle, 31 (35). Retrieved February 15, 2004, from Columbia University: http://www. news. cornell. edu/Chronicle/00/5. 18. 00/wireless_class. html. The following Web page has no evident author, but the â€Å"Revised date† in the footer gives us the date of publication. MIT Project Oxygen: Overview, 2004. Retrieved March 15, 2005, from Computer Science and Artificial Intelligence Laboratory, Massachusetts Institute of Technology: http://oxygen. lcs. mit. edu/Overview. html.